INEBRIA conference brings international recognition to ‘IBA Direct’
A project originally developed by our sister company Resonant, to change drinking behaviour in twenty-somethings, has been presented at INEBRIA 2016 in Lausanne, Switzerland – a major international conference on best practice around alcohol harm reduction. The project was commissioned by NHS Lambeth CCG and Lambeth Council, who wanted to understand why younger people were drinking at hazardous levels and explore ways of changing their behaviours. Following in-depth qualitativ
Fast and inclusive, co-creation makes behaviour change as easy as ABC
Products and services stand or fall on the quality of their design. According to the Organisation for Economic Co-operation and Development (OECD) 80% of a product’s impact is determined at this stage. But while organisations are happy to invest in customer research, too often they do this late in the process – once all the key decisions have been made and tactics agreed. In an effort to reverse this trend, Partners in Creation has developed a model of Action Based Co-creatio
