Inspiring different thinking, for better decisions

When you’re investing money, time and effort to run qualitative research, it’s a mistake not to pay attention to recruiting and involving the right mix of people into the research. After all, the participants are the source of all information and response to your questions. It’s not worth leaving it to chance. Research and co-creation is always about ‘people’ so there’s always an element of chance of who will walk through the door for a workshop or an interview, but there are

They say a picture paints a thousand words, so if members of your research group aren’t talking, maybe try art instead. When research needs to delve into sensitive or potentially embarrassing territory you might find people are reluctant to really open up about the matter in hand. Whether knowingly, or subconsciously, research subjects may choose to hold back, as Partners in Creation’s John Isitt explained: “We find that people want to appear cooperative, but equally they don

Collaboration with staff and the people that organisations serve leads to better products, services and culture change. Co-creation; Co-prod