To keep pace of change, organisations need to trust those they serve
Organisations increasingly face fast changing consumer expectations, driven by technological change. One moment teenagers are emailing and texting, the next they have moved to Snapchat and Instagram. While in health patients are showing signs that their relationship with GPs are changing, as they lose respect for GPs seemingly ‘Googling’ during an appointment[1]. And demonstrating that they are willing to trade off GP care in return for getting their condition dealt with fast
