

Putting the heart back into decision making
Traditionally in business, it is believed the head should rule the heart. Decisions based on a cold assessment of the ‘data’ are often regarded as the best. But when a decision impacts on the wellbeing of others, could a bit more heart be a good thing? At Partners in Creation, we believe that empathy between service providers and service users leads to better decisions, for three reasons: Firstly, empathy is the foundation of human relationships and mutual understanding. In