Why we need more collaboration in research
‘Great debrief, thanks so much. We’ll be in touch if we need any more research in the future.’ These are typical parting comments exchanged between client and agency at the end of a well-presented research debrief. They represent the Status Quo relationship between client and agency, and the ‘subjects’ being researched. The client briefs the researcher, the researcher talks to the research subjects, then the agency presents back the findings in a one or two hour debrief or wo
NHS bowel scope uptake boosted by a fifth through intervention developed by Partners
Bowel scope screening increased by more than a fifth (21.5%) when people were sent additional reminders developed by Partners in Creation and University College London (UCL) addressing people's common concerns around screening and bowel cancer. Partners in Creation qualitative research and co-design techniques identified how best to address people's barriers to cancer screening. Specifically, theory-based materials (designed according to principles put forth by the Behavior C
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