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January 24, 2018

‘Great debrief, thanks so much.

We’ll be in touch if we need any more research in the future.’

These are typical parting comments exchanged between client a...

October 16, 2017

Traditionally in business, it is believed the head should rule the heart.  Decisions based on a cold assessment of the ‘data’ are often regarded as the bes...

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    Putting the heart back into decision making

    October 16, 2017

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