Why we need more collaboration in research
‘Great debrief, thanks so much. We’ll be in touch if we need any more research in the future.’ These are typical parting comments exchanged between client and agency at the end of a well-presented research debrief. They represent the Status Quo relationship between client and agency, and the ‘subjects’ being researched. The client briefs the researcher, the researcher talks to the research subjects, then the agency presents back the findings in a one or two hour debrief or wo
Putting the heart back into decision making
Traditionally in business, it is believed the head should rule the heart. Decisions based on a cold assessment of the ‘data’ are often regarded as the best. But when a decision impacts on the wellbeing of others, could a bit more heart be a good thing? At Partners in Creation, we believe that empathy between service providers and service users leads to better decisions, for three reasons: Firstly, empathy is the foundation of human relationships and mutual understanding. In
