60-seconds with John Isitt, Founding Director of Partners in Creation
Why did you set up Partners in Creation? Putting people at the heart of decision-making really does lead to better decisions. All the evidence we’ve experienced during the 12 years at Resonant, demonstrated to us that “people led change” is the key to better results for our clients. It’s why at Partners we focus on gaining insight into people’s needs and behaviours through qualitative research and the application of co-creation techniques, which enable people to collaborate w
Co-creating ways to break down barriers to self-management of lower back pain
The Health Innovation Network (HIN) have asked Partners in Creation to run an Action Based Co-creation (ABC) workshop to develop new and appropriate ideas to improve self-management of lower back pain. This marks the start of the HIN’s programme to improve the care of and effective self-management of lower back pain, a condition that costs the NHS £5bn a year. With about 40 people - both people with lower back pain and health professionals - the ABC workshops, happening on 26
Fast and inclusive, co-creation makes behaviour change as easy as ABC
Products and services stand or fall on the quality of their design. According to the Organisation for Economic Co-operation and Development (OECD) 80% of a product’s impact is determined at this stage. But while organisations are happy to invest in customer research, too often they do this late in the process – once all the key decisions have been made and tactics agreed. In an effort to reverse this trend, Partners in Creation has developed a model of Action Based Co-creatio
