Why we need more collaboration in research
‘Great debrief, thanks so much. We’ll be in touch if we need any more research in the future.’ These are typical parting comments exchanged between client and agency at the end of a well-presented research debrief. They represent the Status Quo relationship between client and agency, and the ‘subjects’ being researched. The client briefs the researcher, the researcher talks to the research subjects, then the agency presents back the findings in a one or two hour debrief or wo
Putting the heart back into decision making
Traditionally in business, it is believed the head should rule the heart. Decisions based on a cold assessment of the ‘data’ are often regarded as the best. But when a decision impacts on the wellbeing of others, could a bit more heart be a good thing? At Partners in Creation, we believe that empathy between service providers and service users leads to better decisions, for three reasons: Firstly, empathy is the foundation of human relationships and mutual understanding. In
To keep pace of change, organisations need to trust those they serve
Organisations increasingly face fast changing consumer expectations, driven by technological change. One moment teenagers are emailing and texting, the next they have moved to Snapchat and Instagram. While in health patients are showing signs that their relationship with GPs are changing, as they lose respect for GPs seemingly ‘Googling’ during an appointment[1]. And demonstrating that they are willing to trade off GP care in return for getting their condition dealt with fast
Paying attention to the basics of recruitment can improve your research results
When you’re investing money, time and effort to run qualitative research, it’s a mistake not to pay attention to recruiting and involving the right mix of people into the research. After all, the participants are the source of all information and response to your questions. It’s not worth leaving it to chance. Research and co-creation is always about ‘people’ so there’s always an element of chance of who will walk through the door for a workshop or an interview, but there are
"Nothing about us, without us, is for us"
Collaboration with staff and the people that organisations serve leads to better products, services and culture change. Co-creation; Co-prod
