Paying attention to the basics of recruitment can improve your research results
When you’re investing money, time and effort to run qualitative research, it’s a mistake not to pay attention to recruiting and involving the right mix of people into the research. After all, the participants are the source of all information and response to your questions. It’s not worth leaving it to chance. Research and co-creation is always about ‘people’ so there’s always an element of chance of who will walk through the door for a workshop or an interview, but there are
