Inspiring different thinking, for better decisions

When you’re investing money, time and effort to run qualitative research, it’s a mistake not to pay attention to recruiting and involving the right mix of people into the research. After all, the participants are the source of all information and response to your questions. It’s not worth leaving it to chance. Research and co-creation is always about ‘people’ so there’s always an element of chance of who will walk through the door for a workshop or an interview, but there are

They say a picture paints a thousand words, so if members of your research group aren’t talking, maybe try art instead. When research needs to delve into sensitive or potentially embarrassing territory you might find people are reluctant to really open up about the matter in hand. Whether knowingly, or subconsciously, research subjects may choose to hold back, as Partners in Creation’s John Isitt explained: “We find that people want to appear cooperative, but equally they don

Persuading people to come along for health screening can be tricky, especially when the test you’re offering is not universally understood and involves them doing something slightly squeamish. This was the situation facing St Mark’s Hospital in North West London, while inviting the over 55s to attend for the bowel scope screening test. The test involves looking at the bowel with a camera to examine it for polyps and other early signs of cancer. If found the polyps can be easi

North Middlesex University Hospital NHS Trust has commissioned Partners in Creation to deliver an interactive workshop in December on customer care in a sexual health setting. The workshop has been designed to support staff to reflect on the different needs of people using the service and then work together to identify and prioritise improvements in the service. The half-day workshop is based on the findings of qualitative research carried out in February 2016. Sexually activ

Why did you set up Partners in Creation? Putting people at the heart of decision-making really does lead to better decisions. All the evidence we’ve experienced during the 12 years at Resonant, demonstrated to us that “people led change” is the key to better results for our clients. It’s why at Partners we focus on gaining insight into people’s needs and behaviours through qualitative research and the application of co-creation techniques, which enable people to collaborate w