Inspiring different thinking, for better decisions

‘Great debrief, thanks so much.

We’ll be in touch if we need any more research in the future.’

These are typical parting comments exchanged between client a...

Traditionally in business, it is believed the head should rule the heart.  Decisions based on a cold assessment of the ‘data’ are often regarded as the bes...

Organisations increasingly face fast changing consumer expectations, driven by technological change.

One moment teenagers are emailing and texting, the next...

When you’re investing money, time and effort to run qualitative research, it’s a mistake not to pay attention to recruiting and involving the right mix of...

Collaboration with staff and the people that organisations serve leads to better products, services and culture change. Co-creation; Co-production.