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January 24, 2018

‘Great debrief, thanks so much.

We’ll be in touch if we need any more research in the future.’

These are typical parting comments exchanged between client a...

October 16, 2017

Traditionally in business, it is believed the head should rule the heart.  Decisions based on a cold assessment of the ‘data’ are often regarded as the bes...

June 30, 2017

Organisations increasingly face fast changing consumer expectations, driven by technological change.

One moment teenagers are emailing and texting, the next...

February 28, 2017

When you’re investing money, time and effort to run qualitative research, it’s a mistake not to pay attention to recruiting and involving the right mix of...

February 24, 2017

Collaboration with staff and the people that organisations serve leads to better products, services and culture change. Co-creation; Co-production.

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    Putting the heart back into decision making

    October 16, 2017

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