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We provide the resources for people to articulate their needs not just through words, but through action techniques. This helps reveal deeper needs, while creating a space for people from different backgrounds to work together.


Our approach brings the human element into your decision-making, delivering sustainable and often radical answers. It’s the counterbalance to cold data.

We make it possible for you to work directly with people from all backgrounds and technical expertise to develop better products, services and ways of working.


Many of our techniques are immersive and participatory, meaning you and your colleagues can be part of the discovery and invention process – it’s the ideal antidote to organisational ‘group think’.


Pinpoint and make sense of the needs of your customers, workforce and partners

Understanding ‘what’ peoples’ attitudes, beliefs and behaviour are, is only half the story. We also want to know ‘why’ they act the way they do, so we can understand deeper needs and behavioural drivers.

The hitch is that what really drives people’s behaviours and choices can often be hidden, obscure or unknown, even to them. Our mix of techniques give people different ways to relate to the issues at hand, so we can understand people better and reveal their deeper needs and drivers’

Identify the drivers required to change people’s behaviour

Changing behaviour is hard. Changing people’s habits is even harder.


With years of award-winning experience and the practical application of behavioural science, we can identify the reasons for people’s current behaviours, and map out practical route maps to change. We can do this in direct collaboration between you, your end users and other stakeholders, so the changes are sustainable and acceptable to all.

Create roadmaps for change

Ideas for change can be overwhelming. Problems arise when there is a lack of buy-in and engagement. This can lead to poor implementation and wasted resources.

The challenge often boils down to ownership and commitment, multiple and often competing stakeholders, prioritisation – pressure for quick wins, the urgent versus the important. These are some of the principle areas where structured and facilitated processes can bring focus, and lead to practical and realistic roadmaps for change.

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Generate fresh thinking to solve hard problems 

Some problems are complex or chaotic. Cause and effect may not be obvious, or missing entirely, making technical solutions redundant.


We can help you collaborate directly with service users, frontline staff and other stakeholders, helping your team break out of organisational ‘groupthink’ and identify new ways of understanding and solving your challenge.

Product and service innovation

Relying on big data and standard business dashboards, it’s too easy to create products for the present and the past. With our collaborative approach, we can help you tap into stakeholder creativity and purposefully co-create products and services to better meet needs. 

With our Action Based Co-creation approach, we can rapidly help you co-create product and service ideas, within 48-hours. 

Our agile methods are specifically designed to generate more innovative and task-appropriate ideas that are pre-tested and more robust, having been inspired and tested by your most critical audience – customers, workforce and key partners. Consequently they are often faster to scale up in the market.

Bring together diverse stakeholders to create a vision for the future


Our bespoke methodologies are designed to rapidly create trust between different participants, often from very different backgrounds. We use techniques that enable groups to collaborate and construct detailed answers to the challenges faced by the community and to share a vision for an improved future.

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Our methods

Our methods are always highly tailored to your specific challenge and required outputs. The following are the main techniques we use:

  • Action Based Co-creation and Mini Co-design workshops

  • Training for change

  • Facilitated decision making workshops

  • Ethnography (including mobile ethnography)

  • Peer to peer research

  • Mini-groups, friendship-groups and focus groups

  • Customer journey mapping

  • Depth interviews

  • Literature reviews

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